1988
CHEERFUL TRADING CO. WAS ESTABLISHED BY DATO’ DAVID CHEANG AND DATIN MABEL YAP AS A BEAUTY CENTRE, DISTRIBUTING CAROLE FRANCK PRODUCTS.
1990
THE BUSINESS EXPANDED QUICKLY, AND CHEERFUL TRADING CO. WAS CONVERTED TO CHEERFUL TRADING SDN. BHD. THE COMPANY ALSO STARTED ITS MARKETING DEPARTMENT AND SALES DEPARTMENT TO CONTINUE TO BRING GROWTH TO THE COMPANY.
1992
CHEERFUL TRADING STARTED DISTRIBUTING ISABELLE LANCRAY AND DR. RIMPLER PRODUCTS.
1999
SWISSLINE JOINED THE DISTRIBUTION LIST OF CHEERFUL, AND IT QUICKLY BECAME THE TALK OF THE TOWN!
2002
THE COMPANY WENT THROUGH SOME RE-ORGANISATION, AND CHEERFUL MARKETING SDN. BHD. WAS ESTABLISHED.
2005
CHEERFUL GROUP EXPANDED ITS SALES DEPARTMENT AND TECHNICAL DEPARTMENT.
2006
CHEERFUL GROUP WENT THROUGH A REBRANDING, AND IS NOW KNOWN AS CHEERFUL BEAUTEEPRO
2007
CHEERFUL ORGANIZES BEAUTY CRUISE RETREAT IN STAR CRUISE WITH ITS MEMBERS
2008
CHEERFUL BEAUTEEPRO MOVED TO ITS NEW 5-STOREY OFFICE (NOW NAMED WISMA CHEERFUL) IN JALAN IMBI, AND CELEBRATES ITS GLORIOUS 20TH ANNIVERSARY IN KL HILTON!
2009
A SUBSIDIARY COMPANY, NAMED FIRSTWIDE CONCEPT WAS SET UP AND STARTED THE DISTRIBUTION OF INGRID MILLET, A CAVIAR BASED COSMETICS.
2009
CHEERFUL BEAUTEEPRO HAS BEEN AWARDED POWER BRAND AWARD FOR BEAUTY CARE CATEGORY.
2011
CHEERFUL ORGANIZES BEAUTY RETREAT DUBBED “DAWN OF A NEW ERA” TO LAUNCH 4 NEW SWISSLINE PRODUCTS.
2013
FIRSTWIDE CONCEPT REBRANDED AS LUSCIOUS SOLUTION AND VENTURED INTO HAIR AND SCALP THERAPY. STARTED THE DISTRIBUTION OF NUBEA, AND ITALIAN HAIRCARE SPECIALIZES IN USING ESSENTIAL OILS FOR ITS SCALP THERAPY.
2014
LUSCIOUS SOLUTION STARTED THE DISTRIBUTION OF COMFORT ZONE, A HIGH QUALITY, HIGHLY EFFECTIVE ITALIAN SKINCARE WITH DIVERSE RANGE OF PRODUCTS AND TREATMENT OFFERINGS.
2015
CHEERFUL VENTURES INTO INDONESIA AS PART OF ITS EXPANSION PLAN.
OUR MISSION
- To build and inspire positive people for a dynamic team.
- To expand a strong and well-connected network of Beautiques around the world.
- To ethically select and cater only the best range of quality beauty product brands.
- To provide excellent services that will bring smiles by being friendly, reliable and efficient.
- To motivate and educate Beautique Members on recommending effective beauty products.
- To enhance the skill and knowledge of Beautique Members for a future of excellent beauty care.
企富的使命-独特的启示
- 成立与鼓励积极思想的团队精神
- 与全球各地的美容组织机构建立良好的网络联系
- 抱着只销售最佳品质美容产品的信念以保持良好的商誉
- 表扬友善，可靠及高效率的服务态度，让您展露满意的笑容
- 持续性的激发与培训专营美容伙伴以达到高效率的产品使用满意效果
- 提升专营美容伙伴的技巧与共同讨论创新及先进的美容医疗知识
OUR VISION
Cheerful Beauteepro envisions to be a distinguished and trusted leading distributor of beauty brands that excels in its services to inspire smiles around the world. In the progressive 21st century where nanotechnology, genetics, and laser technology are state-of-the-art solutions for beauty care, many aestheticians or beauty professionals need to be distinguished in more unique ways. Cheerful Beauteepro does more than merely distributing the latest and genuine beauty brands, we provide great services to inspire smiles while gaining a leading edge as a distinguished and trusted leading distributor of beauty brands.
企富的远景-鼓吹亲切的笑容
作为出色及信誉良好的美容品牌代理商，我们以卓越的市场专业服务使大家展露满意的笑脸。在极度发展的21世纪，美容界不断改进的推出了纳米科技，基因美疗和雷射科技等美颜方式，这趋势使美疗师必须有更独特的方法来区别本身的专业立场。企富美容培训与专营代理除了销售最新科技的纯正进口产品，也确保提供卓越的专业服务及让您展露满意的笑容，以达到我们在极度竞争的美容品牌代理市场屹立不倒的独特信誉与形象。
OUR CORE VALUES
CARING
To recognise and care for the well being of beauty brand owners, Beautique Members, customers, and the team.
HAPPINESS
To keep beauty brand owners, Beautique Members, customers, and the team happy and satisfied.
EXCELLENCE
To only engage with products and services that conform to high quality standards.
EXPERTISE
To draw on experience and knowledge for conscientious recommendations.
RESPECT
To value the opinions of beauty brand owners, Beautique Members, customers, and the team.
FRESH
To constantly provide the latest and best range of beauty products and service methods.
UNDERSTANDING
To understand and solve problems faced by beauty brand owners, Beautique Members, customers, and the team.
LEADER
To stay ahead in competition through innovative and creative thinking.
企富的真义
关怀
清楚了解与关心品牌，专营伙伴，消费者与公司间的相互利益。
快乐
使品牌公司，专营伙伴，消费者与公司职员保持快乐及满足的心情。
卓越
只选择销售具有卓越品质与完善服务的品牌。
专才
具有深远的商业知识与丰富市场经验的专才为您提供咨询
尊敬
尊敬与重视品牌公司，专营伙伴，消费者与员工的提议
更新
经常提供最新及最佳的美容产品与服务方式
明理
明白品牌公司，专营伙伴，消费者与员工所面对的问题而尽力协助解决。
带领
以前卫的意念带领专营伙伴走在美容市场的前锋。
CAREER WITH US
At Cheerful Beauteepro, we are very proud and fortunate to have a great team of people who are passionate about what they do! The team consists of 28 dynamic professionals who are credible, responsible and always ready to help with a smile! Each of them is an expert in their own field, and they each bring something special and unique to the company. If you’re interested in joining our big family, please drop us your resume at hr@cheerful.com.my We are always keen to meet enthusiastic, dedicated, reliable, and extraordinarily service-oriented team players that are ready take on the world of beauty! 🙂